Hundreds of thousands of people will be coming to Detroit in April for the NFL Draft. If they're coming in on 94, they'll see signage indicating they're in the right place.
The city unveiled renderings of a Hollywood-type sign that will land on the side of I-94 East this spring. The letters will be 10-feet high and sit between Wyoming and Central avenues.
Fairmount Signage Co. is building out the letters. The Detroit-based company has also done work on the Fox Theatre and Wayne State University.
The crew will have to dig trenches on the side of the freeway, then install the letters, which could take three weeks.
The company is also working on additional billboard-type signs to welcome visitors to the city, which will be placed at:
- I-75 and 8 Mile
- I-96 and Telegraph
- I-94 at Moross Road
- Southfield Road at 8 Mile
- Southfield Road and Ford Road
The signage around the city is costing $425,000, according to the Detroit News.
The city will also be zhuzhing up select parking lots in the city with planters, benches, and trash cans.
The NFL Draft takes place April 25-27 downtown.
