Just as many of us were getting used to calling it TCF Center, the former Cobo Center officially has a new name. ASM Global, who runs the day-to-day operations of the convention center, announced that it is now called Huntington Place.

TCF Bank gained naming rights to the venue in 2019. Huntington Bank merged with TCF earlier this summer. The bank is also building a 21-story headquarters in Detroit, near Fox Theatre.

“Our naming rights agreement, which was a priority for the Detroit Regional Convention Facility Authority, began with TCF Bank and continues with Huntington Bank in strengthening the Center’s financial future. We are dedicated not only to being a contributor to our region’s economic vitality, but also to creating jobs and enhancing the attraction of our destination to visitors,” said Lisa Canada, chair of the Detroit Regional Convention Facility Authority. “Both of our organizations have a deep commitment to the communities we serve.”

The convention center has long hosted the North American International Auto Show, along with numerous other events during the year. Prior to 2020, nearly 1.5 million people have visited the center annually.  Since March 2020, it's been an integral spot for COVID testing and vaccination in the city.