A former Lincoln Motor factory is now home to apartments, creative workspace, and businesses in the neighborhood of NW Goldberg. After an extensive redevelopment, Dreamtroit officially opened earlier this week.

The $30 million project has 76 apartments, five offices, and businesses like Recycle Here, Michigan and Trumble Pizza, and Metro Grocery. It's also home to the nonprofits Teach Empower Achieve, Green Living Science, and Make Art Work.

The apartments have 13-foot ceilings and large industrial windows. The units are listed as affordable, with 17 units at or below 50% Area Median Income (AMI), 41 units at or below 80% AMI, and 18 at 120% AMI, or workforce housing level.

Funding for the project came through the Detroit Housing for the Future Fund, Invest Detroit, IFF, Capital Impact Partners, the Michigan Strategic Fund, the Detroit Economic Growth Corporation, Michigan Community Capital, and Historic & New Market Tax Credits from the state. 

The project was developed by Oren Goldenberg and Matt Naimi.

"I think the true accomplishment of Dreamtroit is that we have been able to completely redevelop an economic model and physical structure while preserving the culture and affordability of our community,” said Goldenberg. “Through relentless creativity, perseverance and a focus on our goal of keeping Recycle Here! and the Lincoln Street Art Park open and free, we have been able to cultivate diverse and strong relationships with Detroit municipal, lending and artistic communities to make Dreamtroit a reality. It's rare that a friendship and partnership can endure the seemingly insurmountable obstacles we've encountered in our path the last seven years - global pandemic, brain surgeries, bankruptcies, doubt, but Matt and I know that we have pursued this project for the same reasons, to ensure there is a Detroit that we want to live in and share with the world.”

The development is close to the new hospital tower being built by Henry Ford Health, and across the Lodge Freeway from the Future of Health development.